Most small business websites don't lose rankings because of a lack of content — they lose them to technical issues nobody's checked in months. Before you write another blog post, it's worth confirming the foundation is actually sound.
Google's Core Web Vitals treat loading speed as a ranking signal, not just a UX nicety. Oversized hero images and unoptimized fonts are the most common culprits we find during audits — both are usually fixable in an afternoon.
Pages that nothing else on your site links to are hard for search engines to find and even harder for them to trust. A simple internal linking pass often surfaces pages that have been invisible to Google for months.
It won't tank your rankings directly, but a missing meta description hands Google the job of writing your search snippet — and it rarely does it in your favor.
With mobile-first indexing, Google evaluates your mobile experience first. Layouts that technically "work" on mobile but require pinch-zooming or have overlapping elements are quietly costing you rankings.
Schema markup won't guarantee rich results, but it gives search engines explicit context about your business, products and content — context that's otherwise left to guesswork.
If you only have time for one fix this month, start with page speed — it's the one technical issue that affects both rankings and conversion at the same time.
We'll review your site against the exact checklist above and send you a prioritized list of fixes.